craft beer drinkers

Yeah, it’s not a good representation. 7. 5. The total market share in sales for craft beer was $14.3 billion in 2013.

Takeaway: Considering that one barrel of beer equals 31 gallons, that’s a lot of craft beer that drinkers are consuming every year. They may cost more, but the craft beer provides more overall value to the consumer because of it being brewed in smaller batches with ingredients that would be considered premium in comparison to the national brand. 6. 3. There is obviously an artisanal, crafty, home-grown aspect to craft beer, which goes hand in hand with that hipster culture – however, I am not a hipster, Cory is not a hipster, and I know that there are a multitude of craft beer drinkers who are not hipsters. 49% of Millennials say that craft beers appeal to them, which is the largest percentage of any target demographic. Do you run and bike alone? The picture chosen to represent the craft beer drinker is a white male….hipster? Do you enjoy taking long walks on the beach….alone? It’s all about perception and trying new things. 45% of craft beer drinkers say they would try different brands if they had access to more information about them. I also eat organic food and walk and bike sometimes… but I am far from being a hipster and I prefer powerlifting to any cardio. 1. Craft brewers provide over 100,000 jobs in the United States alone. 4. 1.

5. Although other groups find less appeal with craft beer, the demographics are still strong in every age group, including the World War II generation where 22% of respondents say craft beers appeal to them. ", How the Color of Your Clothes Impacts Your First Date, 13 Good Marketing Strategies for Restaurants, 100 Powerful Gratitude Affirmations to Fill You with Joy, Keirsey Temperaments Explained: Artisan vs Guardian vs Idealist vs Rational, 101 Positive Affirmations for Work and Career Success, DiSC Personality Types Explained: D-Style vs I-Style vs S-Style vs C-Style, 100 Confidence Affirmations to Boost Self-esteem, Japanese Blood Type Personality Guide: A vs B vs AB vs O, 101 Motivation Affirmations to Keep You Focused, The 4 Personalities Explained: Type A vs Type B vs Type C vs Type D, Eysenck Personality Types Explained: Extraversion vs Neuroticism vs Psychoticism, 125 Positive Affirmations for Success and Prosperity. 38% of Hispanic consumer will turn to a craft beer first. The discovery of new beers is a popular activity for 93% of people who prefer to drink imported beer. The information presented in the infographic that was particularly eye-catching concerned the education of beer drinkers. Is that really exclusive to craft beer?


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