examples of insights

At Thematic, we help companies to find insights by digesting customer and user feedback in easy-to-use data visualizations. “If it was overly planned, it wouldn’t have happened,” Netscout’s chief marketing officer Jim McNeil stated. It definitely made people turn their heads.

You know the ones, insights that would help to influence your customer experience and overall business strategy. In fact, the first 3 bullet points are not actionable for the business, and not very insightful. How much has this commercial contributed to that is disputable, but, in any case, people have appreciated the gesture. What hasn’t already been actioned?

What consumer insights showed Nike was that the majority of their target audience were not professional athletes, but people who strived to be more like them.
A slideshow presentation of cheesy holiday pictures and a “we are sorry” speech was designed as a reverse-psychology card. Non-insightful data is everything that’s old news to you.

Eventually the chimpanzee stacked boxes to climb on and reach the fruit. An insight is a finding that contradicts your knowledge, confirms or denies your suspicion, or quantifies the importance. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. Do you gather vast amounts of customer feedback but don’t quite know how to get actionable, meaningful insights from it? With a background in computer science and cognitive psychology, in 2007 Maxim used crowdsourcing to help companies and their customers get closer together. Copyright © 2020 LoveToKnow. The answer lies in coding open-ended questions. You don't! How can that be? for the business (applying the right context with the correct historical knowledge). So, it’s not just the medal-winners and record-breakers who should wear Nike gear, but everyone ready to push their boundaries no matter their fitness level.

Maxim lives in Brooklyn, New York with his wife Ingrid and dog Nova. Now that you have this feedback in-hand, what do you do with it?

That’s what you’re surrounded with. The campaign successfully used insights into their audience’s habits and views regarding the increased number of clichéd holiday snaps being posted on social media each day. All of this was data-driven, of course, and carefully analyzed before any action took place. So, the missing link here seems to be actionable insights for companies that want to drive business outcomes from their data. No matter how good an AI technique may be, only a real person can effectively decide what’s actionable and what’s insightful for the business (applying the right context with the correct historical knowledge). Or, you may have had a hunch or a suspicion. The brand was founded in 2002 in Hong Kong. The task is to join them all together into one big loop. The creative planning team embraced this finding and created a funny ad which warmed its UK audience. , can be notoriously hard to analyze, which is why Natural Language Processing (NLP) methods are used to ensure correct analyzation. To point out the seemingly obvious: insights, information and raw data are not one and the same thing.

Or, you may have had a hunch or a suspicion. A quick definition: data is raw and unprocessed information that you see in the form of numerics and text. We update you on our new content authored by business professionals. No matter how good an AI technique may be, only a real person can effectively decide what’s. At Thematic, we often use online reviews to be able to analyze different brands and compare them against each other, and this is something we do for our clients too. For example: Little Little Late Late - Too little, too late. When moving a chair, you have to move it sideways to make it fit through the door. bigger than the profits it could ever make? Three’s praised ‘Holiday Spam’ campaign has received awards and won accolades for its originality and utilization of insights. She believes customer feedback should be top of mind at every company. Fruit flies like a banana.". At the beginning of the 2012 Olympics in London, Nike unleashed its athletics-encouraging campaign called ‘Find Your Greatness’. Want to get some tips? Buddhists use meditation to help solve problems using insight knowledge or "vipassana nana.". Or, to give a positive example, if students say that they love the environment and the campus, the action could be to use this finding in the marketing material to attract students who care about this. A text analytics solution will be invaluable for analyzing data and turning it into insights.

This campaign was aimed at inspiring all of their audience members to achieve their own personal greatness.

They’re often the result of data analytics that provides enough data for organizations to make a well-informed decision. Related Post: How Profacts Built an Insights Community For Media Research. Meeting a friend's parents can help you to understand why they do some of the things they do. In an experiment, fruit was hung from the ceiling, out of reach of a chimpanzee. Any time I see ‘I want’ or ‘I need’ in a statement, I step back and look for what is behind that want — to find the ‘because’ or ‘so what?’ in it. Insights are findings that contradict your knowledge, confirm your suspicions or quantify the importance. To solve this, you have to have the insight to break down one piece of chain and use each of the three links to join the other three. Our NPS score this month dropped by 15 points, Passengers complain at missed flight connections, Buyers say that clothes sold by a competitor are better quality, People talk about our brand more positively following a ban on plastic bags, Twice as many Detractors talk about Product’s ease of use. This means assigning one or more categories (also called codes) to each response. Well, Apple won that Christmas season by topping Google. An onslaught of ‘holiday spam’ photos was expected, of course, all thanks to the special new offer. Will this solution tell you things about your business that you don’t already know? Consumer Insights Example 3: Kenzo. By supporting the artistic vision and their own core beliefs without being too commercial. It takes insight to get the punch-line of a joke: How do you get down from an elephant? Opening a link costs 2 cents and closing a link costs 3 cents and you only have 15 cents. Alyona is one of the founders of Thematic.

Will it be able to identify trends in data without having to specify them in advance?

Which out of these would you say are actionable insights? Solving a complex math problem uses insight and previous learning of basic skills, like addition, subtraction, multiplication and division.

Browse informative analysis examples contributed by the ArcGIS Insights community. Customer surveys such as NPS, where you ask what your customers think about your products and services. Moreover, they’re important because they’re the key to being able to improve your product and operational processes.
Werner Herzog’s film Lo and Behold, Reveries of the Connected World had initially begun like any other marketing campaign when cybersecurity brand Netscout and its agency Pereira O’Dell New York talked about B2B strategy.

Kenzo’s creative team, with director Humberto Leon at its head, decided to participate in a collaboration project with Spike Jonze and many others to promote Kenzo’s new fragrance.


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