james thornton ceo

Well, same as you're going to have to do around purpose and around being responsible business and around climate science. 39:35

Whereas if you're a for-purpose business, well, you've got to be an NGO. And what we're incredibly trying to do is to share as much as possible, some of the successes that we have had as an organization. “Companies like us are trying to promote the notion that you can travel outside of peak times and peak cities, trying to disperse tourism dollars to other parts of the world. Die. And you know, it's not those two things, you're really just trying to balance all stakeholders and make sure that you run things as openly and as fairly as you possibly can. This website uses cookies to improve your experience. How do you think that has affected your business in the way that you run? But opting out of some of these cookies may have an effect on your browsing experience. And yeah, I think I think it's hard. James Thornton received the accolade of joint Hospitality and Tourism Executive of the Year at The CEO Magazine’s 2018 Executive of the Year Awards. And it was up there with the UK and we know that there is more population. We help an awful lot of organizations through the science-based targets and we have it ourselves that green element, and it's brilliant to hear because I think aligning herself with the global goal of net-zero by 2050. ABTA, the travel And what it brought to us was structured similar to yours, but it's interesting that you have brought in it's how you communicate with your suppliers in the separate countries because that has such a powerful message that is sent through to people, won't it? “In 2014 we became the first tour operator to ban elephant rides,” says Thornton.

And, and we are we try and be as open as this Yeah, this is what we've done.

32:49 04:42 Intrepid Promotes James Thornton To CEO. The ban came in March 2014 and the avalanche of positive coverage that followed – by global media outlets such as the BBC, CNN and the Financial Times – meant they have an ownership of this topic. This wrap won’t shed much light, but it does contain some spectacular pics for you to live vicariously through. James Thornton. He was then made Intrepid Group CEO in 2017 – at age 35.

I kind of work my way through the business based in the UK originally, which is where I'm from Australia back to the UK and then Australia for the last seven years. Well thought out social enterprises give Intrepid’s travellers unique experiences.

Your purpose-driven business, it shouldn't be a surprise. And that's, that drives me a lot. John Persuitte joined ASD ® in 2007 as a Project Manager and quickly became a successful Account Manager for some of ASD ® ’s largest clients. And I think you know, when you are when as a consumer, you're out there trying to pick a company, and should I work with this company?

And we asked our customers what they thought about the movie. We have two overarching things we try and do in our company. Well, I'm sure you found it is you know, promotes opens this honesty and transparency, and, you know, you've got to be open, honest, and transparent. You're in Melbourne, I'm in Edinburgh, and we're talking to each other over the internet but face to face, you can't travel that way. “Given my age I guess I’m much more aligned.”.


It's a very, very gray area. But you know, we all know that travel has got implications, but there are so many positive things about travel that, I think outweigh the negative. And you know, moments like that, I suppose the transformation of Venice's canals and sea turtles thriving, thriving in Thailand.

Related Investments Alias N/A. And that's what we've, what we've always tried to do. We just want a core reason for being, beyond making a profit. And what Suzanne has introduced increasingly introducing to intrepid is working towards science-based targets. James Thornton is an environmental lawyer and writer. Your email address will not be published. And responsible travel, could you... you've got a lot of information about responsible travel on your website. And carbon is going into the atmosphere as a result of intrepid travel activities. Well, it's great to be here. And there's a notion isn't there that if you're a for-profit business, you're kind of an oil refinery, you know, churning out dollars in dollars in dollars at local people's expenses and the expense of the environment. Necessary cookies are absolutely essential for the website to function properly.

So, you've been a carbon-neutral business for over 10 years now. Meanwhile, Travel Weekly has extended its pause on office drinks after a particularly bad incident involving a pot plant and copious amounts of slivovitz. Join to Connect. But opting out of some of these cookies may have an effect on your browsing experience. How your content can inspire travelers to book your experience. Thornton hails from Britain and kicked off his Intrepid career 12 years ago as a UK sales and marketing coordinator, steadily climbing the ladder to become managing director of Intrepid Travel in 2012, and MD of the newly-formed Intrepid Group the following year. But the Frank reality is that being a carbon-neutral company is not enough in 2020. As he shares his story early in the morning, the experienced globetrotter – who spends half the year away from home – assures us he will survive the workday with lots of coffee. 29:32 And I think any company that doesn't have strongly talked about as responsible travel philosophies or sustainable travel philosophies is frankly, you know, a mile behind the times and people often say, Well, what did was responsible travel for intrepid?

Will that say yes, I can't. And that's another really hard thing to talk about, isn't it? More troubling details have emerged over the Qatar airport incident involving a number of Australian women. And, and we managed to make that happen by 2010. And being the norm of the way in which people want and should try and travel. It's been Yeah, it's been of course the most challenging time for our company and indeed for any global travel company out there so but yeah, it does open up some new opportunities but just looking through to getting out the other side, I guess. It's how we become better and we didn't go from nothing in 99 to suddenly having this setup that we've got now. And what we should do. You know, I mean, you know, I guess I'm funded by people sometimes say, Well, why don't what a work intrepid 15 years later and why am I proud to be the CEO of the company and it is because I think ultimately, one of the key drivers SME is trying to prove a business model or a business model that you can be for purpose but also for profit. Yeah, I think that's Yeah, I'm it's really important. Newly independent Intrepid has hit 15 per cent increases in sales since the split, and moved to new offices in Melbourne and London. 16:35

Yeah, I think that's um, we've been a B Corp now, since 2015. “The future of Intrepid is probably more of an evolution than a revolution,” Thornton said. And the 1.5-degree increase by 2030 is incredibly important. ClientEarth is an environmental law charity, with offices in London, Brussels, Warsaw, Berlin, and Beijing.

That's ultimately what we're looking for. Then they can make donations themselves.”. We also use third-party cookies that help us analyze and understand how you use this website. 02:23 “I quickly realised that asset management wasn’t something that interested me particularly.”. and off you go, you know, go forward to 2020.

And that helps us then address the diversity issues that we had. Three years ago, he became the CEO of the company. “We fundamentally believe that the more we are able to grow, the more we can do things in the purpose space, and the more we do in the purpose space, the more we are able to grow.”. And, you know, we have always been a local transport provider, we tend not to run our own, you know, buses ourselves. So that's probably one of the biggest challenges because if it were easy to do well I presume more people would just do it and like someone why said to me once if everything if it wasn't hard, everyone would do it.

And I think a lot of people hear the words responsible for travel and I think, oh my goodness, I don't even know where to start. What is the negative impact on the fact that…? Back in 2005, when I joined, responsible travel was a real niche thing you know, Pete, you'd go out and my job was, I was kind of a sales rep in the UK going around to travel agents in the UK and, and selling the intrepid programs and or half the time, more than half the time people would look at you with a bit of a puzzled face thinking you were a bit of a treat, hugging hippie and yeah, nice to do that, who on earth cares? And you know, so you've got to have face to face. It moved into a new $28 million headquarters on Old Henry Road in 2017. And so, therefore, having organizations like you in the world is a really positive thing. And we'd say, well actually be caught methodology rewards you for doing contracts directly with females and males in equal fashion. split from a partnership with TUI and bought back Intrepid Travel. 00:02
“The more we can grow our business, the more that we can do fantastic things in the purpose space.”. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. And back to the question of what can businesses do, it's, it's getting that and that that incremental improvement and also will, taking responsibility yourself, you know, I'm not a, you know, my background was not to become a purpose or a climate guru but as a leader of a for-purpose business, you have a responsibility to educate yourself and understand, understand better in the same way you do around financial management as a CEO, you know, as you increasingly have to do around digital transformation. That is where initiatives such as Koto or the Tourism Hub in Myanmar – an initiative with local women in Yangon – come in. It's that change of actually now we know more information in this so therefore, we should probably change that even though we've been advocating this in the past. But the thing B Corp did for as well was, was changed the way it helps improve some of the things that we do in the organization. 09:32 However, there are a select few that have been promoting it for decades. 11:48 And then do as much research as you possibly can and set yourself some targets of what you want to achieve and then speak up about them and share about them.

I don't really know what I'm saying. Publishing on behalf of Register or sign in to create events, jobs and access premium features. So, what do you see your customers picking you over others because there's more knowledge around B Corp in Australia? Ask Me Anything with Intrepid Travel CEO James Thornton. And that, actually, the more good things you do in the purpose space, the more that helps you grow. And we do this on an annual basis by this methodology and our scope to in this manner so that that's, that's ultimately what we're working towards doing at the moment is the SP t eyes and an implementing that through the organization has been slower than we would have liked because of COVID.


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