unilever logo

[138] Its marketing is a "tongue-in-cheek take on the 'mating game'", suggesting that women are instantly drawn to men who use the products.

"[168] In the following days the Health Minister, Yakov Litzman, threatened to pull Unilever's licence in Israel. The Unilever logo features a big blue “U”, the company’s initial.

[21], By the mid-1960s laundry soap and edible fats still contributed around half of Unilever's corporate profits. ", "Microsoft now has a new logo, fitting in their metro style.". (2016). Dash, for US$3.7 billion. Unilever is an Anglo–Dutch multinational consumer goods company formed in 1929, is now the world’s third-largest consumer goods company after P&G and Nestlé. [164] On 28 July, Yedioth Ahronoth reported tens of thousands of boxes of breakfast cereal had been destroyed. It has made numerous corporate acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry's (2000), Alberto-Culver (2010), Dollar Shave Club (2016) and Pukka Herbs (2017). Pages using duplicate arguments in template calls, Consumer good companies in the United Kingdom, Consumer good companies in the Netherlands, https://logos.fandom.com/wiki/Unilever?oldid=2026912. In the 2010s, under the leadership of Paul Polman, the company gradually shifted its focus towards health and beauty brands and away from food brands showing slow growth.

Notes [85] On 15 May 2017, the company acquired the personal care and home care brands of Quala, a Latin American consumer goods company. In May 2004, Unilever revealed a new logo that replaced the dated-looking 1967 logo. החברה: האריזות לא יצאו לשיווק - גלובס", "ייצוגית ראשונה בפרשת הקורנפלקס: צרכנים דורשים 1.2 מיליון שקל מיונילוור ישראל", "עוד ייצוגית נגד יוניליוור: "הסתירה את הסלמונלה במשך יותר מחודש, "חשד נוסף לסלמונלה ביוניליוור: ספק טחינה לחברה הודיע על החזרת מוצרים", "Unilever and Procter & Gamble in price fixing fine", "Unilever Pushed Asian Influencers To Promote Skin Whiteners. Unilever N.V. has a primary listing on Euronext Amsterdam and is a constituent of the AEX index. ", "Unilever has license suspended for selling Salmonella-tainted cornflakes", "חשד נוסף לסלמונלה: ספק טחינה גדול הודיע על החזרת מוצרים – וואלה! From a lock of hair symbolising our shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning. [144] In 2008, Greenpeace UK[145] criticised the company for buying palm oil from suppliers that were damaging Indonesia's rainforests. The 'U' shape is now made up of 25 distinct symbols, each icon representing one of the company's sub-brands or its corporate values. Despite being established for more than 40 years since 1929, Unilever got its first corporate logo in 1967. [19] Unilever took full ownership of Frosted Foods in 1957, which it renamed Birds Eye.

We're always looking to connect with those who share an interest in a sustainable future. [15] In 1943, it acquired T. J. Lipton, a majority stake in Frosted Foods (owner of the Birds Eye brand) and Batchelors Peas, one of the largest vegetables canners in the UK. [89] Later that month Unilever acquired Remgro's interest in Unilever South Africa in exchange for the Unilever South Africa spreads business plus cash consideration. [22], By the end of the 1970s through acquisitions, Unilever had gained 30 percent of the Western European ice cream market. [73], In July 2015, the company separated its food spreads business,[74] including its Flora and I Can't Believe It's Not Butter! [18] As a result, Unilever began to operate a "hands-off" policy towards the subsidiaries and left American management to its own devices. The current new logo designed by branding agency The Workroom, and was inspired by a ... Braun is a German consumer products company established by Max Braun in 1921. Our logo was designed to include 25 icons, each of which represents something important to Unilever. Some workers suffered severe injuries from banned chemicals. A Wall Street Journal writer described that "Giant corporation generates huge quantities of free advertising and brand equity for tiny rival by suing it.

According to our company's strict procedures, every production batch is checked and put on hold. Our purpose is to make sustainable living commonplace. [75] The separation was first announced in December 2014 and was made in response to declining worldwide sales in that product category. We're always looking to connect with those who share an interest in a sustainable future. [161] The scandal opened up a series of issues in India such as corporate liability, corporate accountability and corporate negligence. [77], In July 2016, Unilever bought the US start-up Dollar Shave Club for a reported $1b (£764m) in order to compete in the male grooming market. Unilever put pressure on her and asked Cosmopolitan to fire her. During the second half of the 20th century, the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide. As the provider of the tip-off leading to investigations, Henkel was not fined. [146] By 2008, Indonesia was losing 2% of its remaining rainforest each year, having the fastest deforestation rate of any country. [19] Dove was first launched in the US in 1957. [96] A shareholder vote was planned to decide for the listing of a new Unilever Dutch entity, which would have seen Unilever dropping out of the FTSE 100 Index. In 1930, the logo of Unilever was in a sans-serif typeface and all-caps.

Finally. [54], In August 2013, Unilever announced it would sell its Wish-Bone and Western dressings brands to Pinnacle Foods Inc. for a total cash consideration of approximately US$580 million, subject to regulatory approval. [46], In March 2011, it was announced that Unilever had entered into a binding agreement to sell the Sanex brand to Colgate-Palmolive for €672 million, and that Unilever would acquire Colgate-Palmolive's laundry detergent brands in Colombia (Fab, Lavomatic and Vel) for US$215 million. Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world. [16] In 1971, Unilever acquired the British-based Lipton Ltd from Allied Suppliers. We are a global company selling fast-moving consumer goods. Each icon has a rich meaning at its core, and represents some aspect of our effort to make sustainable living commonplace. [39], In September 2009, Unilever agreed to acquire the personal care business of Sara Lee Corporation, including brands such as Radox, Badedas and Duschdas. חדשות", "סלמונלה במפעל יוניליוור? Our logo was designed to include 25 icons, each of which represents something important to Unilever. [90] Even later that month, Unilever agreed to acquire Carver Korea, with 2.7billion USD, a skincare business brand of AHC in North Asia. Our vision is a new way of doing business – one that delivers growth by serving society and the planet. Find out what they mean. [82][83] The deal was declined by Unilever. [113] Unilever and Procter & Gamble were both fined by Autorité de la concurrence in France in 2016 for price-fixing on personal hygiene products. [9] However, a Dutch 'exit tax' plan may require Unilever to reconsider this unification. [71], In March 2015, Unilever confirmed it had reached an agreement to acquire REN Skincare, a British niche skincare brand. The icons that come together to shape the Unilever logo each signify something about our business. [93] Later in November 2017, the company acquired Sundial Brands, a skincare company. The company is also a component of the Euro Stoxx 50 stock market index. In 2012, Lynx's 'Clean Balls' advert was banned. [107] In October 2020 Unilever announced that 99 percent of shareholder's in its UK arm voted to base the group in London. Our dedicated section for investors. Later in 2007, this campaign furthered itself to include women of all ages. [16] However, a stagnant market for yellow fats (butter, margarine, and similar products) and increasing competition in detergents and soaps from Procter & Gamble forced Unilever to diversify. [37], Also in 2002, Unilever sold the brands Mazola, Argo & Kingsfords, Karo, Golden Griddle, and Henri's, along with several of its Canadian brands, to ACH Food Companies, an American subsidiary of Associated British Foods. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with P&G, and food manufacturers, along with Nestlé. [91], In October 2017, Unilever acquired Brazilian natural and organic food business Mãe Terra. [16] In 1982, Unilever management decided to reposition itself from an unwieldy conglomerate to a more concentrated FMCG company. [170] On 8 August 2016, the Israeli Health minister suspended a manufacturing license until Unilever carry out several corrections; the action came after an inspection of the Arad plant, stating "This was a series of negligent mistakes and not an incident with malicious intent by the firm's management and quality control procedures.

[11], Unilever was founded on 2 September 1929, by the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. We are always looking to connect with people who have an interest in a sustainable future. [149] It claims to have met this goal in 2012 and is encouraging the rest of the industry to become 100% sustainable by 2020. Unilever had decided to promote their corporate image more prominently on their products and felt that the old logo was too corporate and not friendly enough. [32] In exchange for European regulatory approval of the deal, Unilever divested itself of Oxo, Lesieur, McDonnells, Bla Band, Royco, and Batchelors. [44], In September 2010, Unilever and EVGA announced that they had signed an agreement under which Unilever would acquire EVGA's ice cream brands, which included Scandal, Variete and Karabola, and its distribution network in Greece, for an undisclosed amount.

This campaign consisted mostly of advertisements, shown on television and popularised by the internet. [151], According to an Amnesty International report published in 2016, Unilever's palm oil supplier Wilmar International profited from child labor and forced labor. [23], In 1984, Unilever acquired Brooke Bond (maker of PG Tips tea) for £390 million in the company's first successful hostile takeover. [152], In 2019, Unilever was cited by BreakFreeFromPlastic as one of the top ten global plastic polluters. [20] The US-based Good Humor ice cream business was acquired in 1961. [165] By 28 July, despite the company's assurances that nothing contaminated was released for consumption, many customers stopped buying Unilever products and started to throw away all cornflakes made by Unilever. Unilever is committed to making sustainable living commonplace and our logo is a visual expression of that commitment. As part of the deal, the Loders Croklaan name was maintained.

[95], In March 2018, the company announced that its headquarters will be moved completely to Rotterdam, ending its dual Anglo-Dutch structure. [148], Unilever, as a founding member of the Roundtable on Sustainable Palm Oil (RSPO), responded by publicising its plan to obtain all of its palm oil from sources that are certified as sustainable by 2015. We make some of the world’s best-known brands – all are on a journey to reducing their environmental footprint and increasing their positive social impact. [14], In the 1930s, business grew and new ventures were launched in Africa and Latin America. Launched in 1955, Dove is a personal care brand owned by Unilever.

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