wrigley company

Wrigley is also famous for a number of candy brands, including Life … However, this was only possible because the company dominated the market for chewing gum and was able to incorporate newer, more efficient production and distribution methods. With great consternation but no alternatives, the company raised the price of its five-stick packages from five to seven cents. Wrigley also became the majority owner of the Chicago Cubs in 1921. In an effort to illustrate circumstances in which gum chewing was not socially unacceptable, the company ran a series of advertisements over the tagline, "Certainly not!" By 1910, as sales increased from $170,000 to more than $3 million, Wrigley's Spearmint became the largest-selling brand in the nation.
The plant had been built in 1955. Perez led the efforts of improving slimmer packaging (Slim Pack) with flavor improvements across both Extra and Wrigley brands. Over a period of years, Extra became available in a half dozen flavors. This conservative approach was consistent with Wrigley's reputation for quality and purity.

Subsidiary Amurol Confections Company also manufacturers chewing gum and confectionary products for adults and youths under such names as Big League Chew, Bubble Tape, Hubba Bubba Sweet Roll, Squeeze Pop, and Velamints. Wrigley implored his salesmen always to be pleasant, patient, and on time. Using words such as "House Guest," "Office Policy," and "Frequent Flyer"--with the letters O and Q substituted with a red slashed circle over a cigarette--a voice-over explains, "When I can't smoke, I enjoy pure chewing satisfaction."

By 1974, these increases eroded the price advantage Wrigley brands held over competitors. Nevertheless, despite his best efforts, sales remained flat. His son, William Wrigley, assumed leadership of the company after having served as president since 1961.

In 1899, Wrigley was invited to join six other chewing gum manufacturers who were banding together to form a trust. Wrigley's Spearmint and Juicy Fruit proved so popular that Wrigley soon found no reason to continue manufacturing Vassar or Lotta Gum. Wrigley purchased 65,000 cheap red umbrellas to give away with soap purchases. This gum, which boasted zeppelin-sized bubbles, encountered strong competition from Bubblicious and Bubble Yum, whose manufacturers outspent Wrigley on promotion. During 2001, the Velamints breath mints business was acquired from Chicago-based Ragold Inc. Upstarts such as sugar-free Trident and cinnamon-flavored Dentyne began to win market share from Wrigley brands.
In fact, it was viewed as a habit every bit as distasteful as chewing tobacco.


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