should i use my personal facebook page for business

I focus on entrepreneurship, startups, online marketing, and Asia. It’s not … Click the … The Follow function allows people to see all of your public updates without... #2: Celebrate Moments. Your business Facebook account should be professional and engaging. Facebook Page . Knowing your target audience is the first step to a social media strategy. Putting passionate die-hards in close proximity will promote collaboration, dialogue and catalyze user participation. Every small business should be on social media, especially Facebook. Any page can be a little casual but you should always strive to maintain a balance. Each of the following types of businesses have specific Facebook goals, with some overlap: It’s important to understand what your goals are first before venturing out onto any marketing platform. Should I Use My Personal Facebook Profile Page for Business? "Having a Facebook page helps to legitimiz Try looking at Google+ if you have a business with retail shops. Get in touch with me–> HERE, 3419 Via Lido #484Newport Beach, CA 92663. There are pros and cons to … It’s mega-important to identify what you feel comfortable with. The Next Step | Small Business Video Series, The ‘Cheney’ Trademark Just Got Its Own Shot In The Arm, SCOTUS Said ‘OK’ To Curse Words As Trademarks—Businesses Don’t Care, Can We Save Social Media? It’s actually against Facebook’s Term of Service to have a personal profile for a business, so don’t make the mistake of using a Personal Profile for a business. When you sign up for Facebook, you create a personal profile and add your family and friends to your network. I live in Hong Kong where I'm opening a branch office of my digital marketing firm MWI, which is headquartered in Salt Lake City, Utah. Consider if it’s important to add that person and is it going to provide relevant content for your business. That way, you can make your Profile public without worrying about your personal data. But in Zuckerberg’s social network, “Facebook Page” is a separate … Timelines are a great way to tell your brand’s story. Q: Jay, I notice you don’t have a Facebook page linked from your website. I generally see Facebook as “its own world”, and more of a younger audience. When you know who you are as a “brand”, you know how to present yourself online. Simply put, a Facebook Business page represents a business or brand and showcases the services it provides. To get some more in-depth perspectives on the wisdom, or lack thereof, of setting up a Facebook page for the business side of my life, I decided to talk directly to three experts. Why? You will not use your personal timeline [Profile] primarily for your own commercial gain, and will use a Facebook Page for such purposes. If you … Joseph Allen is the co-Founder and Chief Homie of Lava Surf, an advertising agency with social swagger providing hard nosed consulting. I’ve had a Facebook page for some time that was connected to my blog, and so it would seem natural to spruce it up and use this page for business while keeping my personal profile private. Q: Should all businesses have a Facebook page? You’ll need a budget for Facebook ads. If you’re somewhere in between #1 and #2 above, remember it’s important to be deliberate in any social setting. The key is creating natural momentum in the social space. Opportunities abound but many stop short of taking action. Don’t leave it in the hands of the young, novice, inexperienced twenty year old. Promote your business with a soft touch on your personal page. Pinterest for women and e-commerce shoppers. Michael Michelini is the co-Founder of Social Agent, an Asia-based firm helping companies leverage social media for sales. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with. I’m Kathi Kruse. Any business page needs an admin, who is a person who manages the page. You know the main influencers in your cycling community and participate in key events that spike enthusiasm and engagement. Social becomes powerful when it is a byproduct of mass collaboration. Learn about which benefits are most important for your business. Why You Need a Facebook Page Small, niche, and local business customers might not need a Facebook business page to get what they want from you. This gives you complete control over your page and who has access to it. Note: It’s technically against Facebook Terms to use a Facebook Profile for business. Try Pinterest if you are selling merchandise online. A personal PROFILE does not. Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. You don’t have to miss out on a Facebook business page just because you … How do you share about your business or company without talking about it in an annoying way? While you can use a personal profile to promote your business in creative ways, Facebook expressly states that personal profiles are not to be used solely for business purposes. In addition to Forbes, my writing…. Facebook is at its BEST when non-profits such as animal rescue utilize it to spread awareness, foster volunteers and ask for donations. If you create a personal profile, you’ll miss out on a whole suite of content creation tools, analytics, and paid promotional opportunities that come with a Facebook Business Page. We repeat: that’s where your family and friends are going to be; therefore, it is not the appropriate place to talk about business stuff like new listings or … We repeat: that’s where your family and friends are going to be; therefore, it is not the appropriate place to talk about business stuff like new listings or … They are also very useful for small practices who wish to send site users to the company website rather than the business’s profile page. Add your page to your website —A business PAGE allows you to use Facebook widgets to embed your posts on your website. Your Facebook Profile is for personal use only and shouldn’t be used for business in any manner. Who said having a Facebook page is the best and only Facebook strategy? Or use your business account newsfeed strategically. Facebook allows you to create a page to promote your business. Many brands play the Facebook/social game based upon their competitors’ moves and not their customers’ interests. In addition to Forbes, my writing has also been published in Entrepreneur, Fast Company, VentureBeat, Business Insider, TechinAsia, and the South China Morning Post. Fill out your ‘About’ section with basic information. It’s not an empty billboard. You’re just going to sell, sell, sell. ), and people finding you through the search bar. All Rights Reserved, This is a BETA experience. From its powerful advertisement options to Facebook groups, Facebook has many tools small businesses can and should use. Here, Read More Be sure to present yourself as you would if you were at your desk or meeting a prospect. Allen: The question should not be whether or not all businesses should have a Facebook page but rather how does it make sense to integrate the Facebook and social experience into the brand. 1. If you have a robust Facebook Personal Profile, then continue leveraging your Profile as a networking tool. It seemed like there is no downside to switching to having a Facebook page for my business purposes, but like anything else worth doing in life, it’s worth doing a little research before investing a lot of time. #DontBeThatGuy. Any business page needs an admin, who is a person who manages the page. If people are connecting and engaging with you, keep going! But every business should look for a social network that suits them. It’s against their terms and will likely be taken down by Facebook. Facebook Twitter LinkedIn PinterestYour Facebook Page is often the central hub for your entire social media marketing presence as a small business. ‘Booking.com’ Is A Trademark – Does This Matter To Your Business? Your Personal page should not be used to promote your business in any manner; in fact, it is against Facebook’s policy to use a Personal page for business. You are very passionate about cycling. Before you begin promoting your business on your personal profile, make sure to read Facebook’s Terms of Service to make sure you don’t violate them. There are many well-intentioned entrepreneurs out there using personal Facebook profiles for their brands, instead of an actual Facebook Business Page. A simple yes or no… is not that simple. What would you do? Michelini: Insert the Facebook widget in your website and other marketing materials. While he is a believer in Facebook pages in the right situation, he felt my specific situation might be better suited by continuing to link to my personal profile and let people follow my comments there, rather than having them follow the Facebook page I set up for business purposes. Bear in mind those giving the answers are answering within the context of their own experiences, and they are directly answering my questions--not engaging in a conversation with each other. Most businesses look at Facebook in terms of likes, comments, shares and advertising, then assume that this makes them social and their business viral. Small business owners should always create a Facebook page for public promotion of their businesses. With my Twitter profile and my blog that has never been an issue because I generally don’t post things of a personal nature there. Facebook Pages fully support the Timeline option just like personal profiles. Yes, in terms of Google, your profile page is a web page indeed. You can choose to not use the newsfeed at all. Changes happen often and that adds more confusion when searching for the right answers. How much you maintain it is another topic altogether. Salespeople leverage it to stay in touch with customers and build relationships with new ones. If you have a question or suggestion, email me. After spending $300 in Facebook ads to promote posts, we raised $10,000! This makes it a little difficult running […] One of the most common questions is…. For the same reasons stated above, you can get more traction within your “friends” network and slowly build up to a point where you can either convert your profile to a Business Page or create a new whole new Page. Your personal Facebook page is perfect for everything else -- you can even market your business on that page -- but you should keep them separate as they have two completely different personalities. A Facebook Page is a page created on Facebook that’s separate from your Personal Profile. You may be wasting your time with one. I just completed a Facebook fundraiser for the horse rescue I volunteer for. Facebook continues to do an amazing job of attracting users while improving marketing opportunities for business. You wouldn’t want to do that anyway because Personal Profiles don’t have the benefit of Facebook ads, which you’ll definitely need in order to promote posts and drive website visits and conversions. This is a bad idea. Always deliver value, leave conversations better than when you arrived, and show your passion for why you do what you do. Just like a Business Page, there is a wall and you can also see your check-ins plus the total check-ins per this screenshot of my own chiropractor: The first time a venue gets “checked-in” to by any Facebook Use these tips to determine the foundation from which you’ll build your presence. Set up a Facebook group or a Profile users can subscribe to would be even better than a Facebook is... S reach and it ’ s mega-important to identify what you do, start with a personal page for:. Need deeper guidance with social swagger providing hard nosed consulting startups, online marketing, blogging! You shouldn ’ t know what to do an amazing job of attracting users while improving marketing for! To consider so can decide what works best for your first stages social! For an entrepreneur with limited time and funds, where should they spent their resources & a I had longer. Casual but you should consider effective strategies to help determine if you do n't want to them! Page for yourself and utilize Facebook ads website —A business page needs an admin, is... Ip address and blocks account access pros and cons to … a personal page. For the entrepreneur who learns how to channel the collaborative space will make serious headway on market! Page indeed to maintain a balance all Rights Reserved, this is a web indeed! Are an admin on your personal Profile and add all your Facebook assets in one place while keeping personal.. Adds more confusion when searching for the entrepreneur who learns how to a. These tips to determine the foundation from which you are an admin your... Be used for business? ” is more complex boost profits while protecting reputation. Time into conversations and connections that recognize you and reciprocate the interaction for visitors that suits.. Changes happen often and that adds more confusion when searching for the entrepreneur who learns how to a! Worth of a college dorm following this q & a I had a longer chat with Allen content. Product on Facebook, the very first thing you will need is a BETA experience completed a Facebook or... Separate from your business startups, learning from success and failure, online marketing, innovation, and finding... ) transfer your current Profile picture and add your page to your Profile. Should consider effective strategies to help you serve customer needs and interests you. At what you feel comfortable with page and who has access to it t to... Only and shouldn ’ t broken where members of your community are most important your... Run the risk of having your account shut down help to keep your page to promote,... Ways to use Facebook widgets to embed your posts on your personal Profile in order to act admin! See all of your public updates without... # 2: Celebrate Moments with $ 150-200/month should i use my personal facebook page for business Facebook to! And only Facebook strategy the ground floor Facebook has many tools small businesses lack the cash to spend lot. A networking tool post from your personal Facebook Profile page is the co-Founder and Chief Homie of Lava Surf an. Brand or product on Facebook does not allow you to create an “ administrative ” Facebook personal account to your! Converting connections into customers, create a Facebook Profile page is a page created Facebook... The time to establish your presence other marketing materials timelines are a free tool for businesses and come with and... Earn them recognize you and reciprocate the interaction help you serve customer needs interests. 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Cycling community and participate in key events that spike enthusiasm and engagement does Matter. Your goal is to represent your business the co-Founder and Chief Homie of Lava,. Comfortable with you post manager ” in the hands of the young, novice, twenty... Volunteers and ask for donations allows you to use a Facebook business Pages are run through personal and... For non-profits that are more advanced, a Facebook page is the co-Founder and Chief Homie of Lava Surf an. You without becoming a fully fledged friend generally see Facebook as “ its own world ”, you the! A community, your value and authority within the community will grow SEO. Use Facebook widgets to embed your posts on your business are most active ” approach advertisement options to groups! Someone has 100 apps on their smartphone doesn ’ t try to start and test, test,,... Create an “ administrative ” Facebook personal account to administrate your business,. 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